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You need to hear this story – Keynotes #53

Issue#53 September 2023 Welcome to Keynotes: Mastering Marketing for Non-profits! πŸš€ Hey there, charity champs! Key the raccoon here, your go-to marsupial for non-profit marketing magic. Let's untangle the marketing maze together this week! Summary Today, we're diving into the power of storytelling and how to woo your donors with personalized content, a tool that'll blow your mind, and a dash of inspiration to get you through the rest of the week! One Problem - How to tell a good story One...

Issue#53

September 2023

πŸ—οΈ Welcome to Keynotes:
Mastering Marketing
for Non-profits! πŸš€

Hey there, charity champs! Key the raccoon here, your go-to marsupial for non-profit marketing magic.

Let’s untangle the marketing maze together this week!

πŸ“¬ Summary

Today, we’re diving into the power of storytelling and how to woo your donors with personalized content, a tool that’ll blow your mind, and a dash of inspiration to get you through the rest of the week!

  • One Problem – How to tell a good story
  • One Tool – Look more professional in under 5 minutes
  • One Highlight – Using social media to change lives

πŸ” One Problem – Storytelling 101

Let’s chat about a magical tool in the non-profit toolkit: storytelling.

Now, any old raccoon will tell you that a good tale by the campfire is captivating, but did you know it’s also transformative? Stories, especially when they tug at the heartstrings, have this incredible power to bridge gaps, inspire action, and foster deep connections.

For non-profits, it’s not just about presenting facts or figures. It’s about weaving a narrative that resonates, one that’s drenched in emotion and authenticity. By painting vivid pictures of the lives you touch, the challenges you tackle, and the change you spark, you invite your audience to become a part of your journey. And trust me, once they’re in the story with you, they’re more inclined to champion your cause.

Let your narrative be the beacon that lights up the path for others to follow.

Take a look at this example from SickKids highlighting the story of Maxen who had open heart surgery at just four days old. They use Maxen’s story to highlight the importance of becoming a monthly donor, showing the impact with one individual but also the need for thousands of others like him.

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Storytelling Links

If you’re interesting in learning more about storytelling, check out these links from around the web:

🧸

Forbes: Personalization for your non-profit

Forbes dives into the importance of personalizing your messages including tips for email marketing, social media, and throughout your overall messaging.

🎯

6 Powerful Ways to Reach GenZ Donors

Reaching Gen Z can be a challenge for an organization. Take a look at six ways to reach Gen Z including how to leverage gamification and influencers, plus a lot more.

πŸ› οΈ One Tool

Each week, I share a shiny tool/resource that’ll help make your working efforts a breeze. Think of it as your secret gadget to non-profit success.

Featured Tool of the Week – Smartmockups

Have you heard of Smartmockups? It’s a dream come true for non-profits! It lets even the most design-shy among us whip up dazzling mockups without breaking a sweat. Its efficiency and ease of use mean even the smallest teams can present their ideas and campaigns in a polished, compelling manner, maximizing impact and engagement.

Bonus: It’s integrated directly with Canva now to spruce up all those presentations!

πŸ… One Highlight

It’s been a week bursting with accomplishments, moments of sheer brilliance, and heartwarming tales that’ll surely make your tail twitch in delight.

Mr Beast and his philanthropy team have been hard at work again, this time helping TMTRD rescue and care for dogs that have been paralyzed. Each month they support over 1,000 dogs through their shelter and outreach programs. Check out the video to give your day a little boost. As a vagabond raccoon, this one really hit home for me!

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Good news from around the web

  1. ​Kroger Co. Foundation donates $1 million to Hispanic organizations in honor of Hispanic Heritage Month​
  2. MDMotivator raises $23k to change Blue’s life in Detroit​
  3. American Lung Association Research Institute announced a three-year, $500,000 grant to Texas Biomedical Research Institute​

That’s it for this week’s newsletter. We hope you enjoyed our latest content and find it helpful in your journey to master your craft. Stay curious and keep those eyes peeled for the next edition!

Trash panda salutes,

Key

Your friendly neighbourhood raccoon

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