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“You drive like a girl.” – Keynotes #76

Issue #76 March 28th, 2024 儭 Welcome to Keynotes: Mastering Marketing for Nonprofits! Hello Reader! Key the Raccoon here! This week, we're diving deep into the intricacies of engaging Gen Z, introducing Asana as the ultimate tool to amplify your meaningful work, and spotlighting the powerful campaign, 'Sexism isnt funny. Clap back with crickets.' Get ready for a journey through pressing challenges, revolutionary tools, and stories that inspire action. Let's embark on this adventure...

Issue #76

March 28th, 2024

儭 Welcome to Keynotes: Mastering Marketing for Nonprofits!

Hello Reader! Key the Raccoon here!

This week, we’re diving deep into the intricacies of engaging Gen Z, introducing Asana as the ultimate tool to amplify your meaningful work, and spotlighting the powerful campaign, ‘Sexism isnt funny. Clap back with crickets.’ Get ready for a journey through pressing challenges, revolutionary tools, and stories that inspire action. Let’s embark on this adventure together!

Summary

This week, we’re diving into these great topics!

蛛儭 One Challenge – Reaching Gen Z

One Tool – Do more work that matters with Asana

One Story – ‘Sexism isnt funny. Clap back with crickets.’

One Problem – How do I reach Gen Z donors?

Are you looking for powerful ways to reach Gen Z donors or supporters? Gen Z (or, Generation Z) is the demographic cohort born between 1996 and 2010, the newest generation to be entering the workforce and adulthood. Capturing the attention of this group can seem like a daunting task for non-profit organizations; however, cultivating this newand unique generation of donors will be crucial to building your organizations future pipelines in the years to come.

Here are a few tips:

  1. Unlock The Power Of Authentic Storytelling
  2. Optimize The Potential Of Digital Fundraising Platforms
  3. Ignite Trust Through Transparency And Accountability
  4. Empower The Power Of Influencers And Micro-Influencers
  5. Unleash The Power Of Gamification And Interactive Engagement
  6. Hire Gen Z And Let Them Make DecisionsLearn More

Looking for more details? Check out this blog post!

儭 One Tool

Each week, I share a shiny tool/resource that will help make your working efforts a breeze. Think of it as your secret gadget to nonprofit success.

Featured Tool of the Week: Asana

‘Make it easier for your team to do more work that matters’



Asana for Nonprofits helps streamline your project and task management into one seamless platform. With its intuitive design, you can easily organize projects, tasks, and deadlines, ensuring that everyone on your team is on the same page. This tool is designed to simplify collaboration and increase efficiency, letting you focus on achieving your mission rather than getting bogged down by the details.

Explore Asana to see how it can help your nonprofit work more effectively.

One Highlight

If you havent yet encountered the Crickets campaign, you should definitely check it out. Spearheaded by Women’s Shelters Canada (WSC), LG2, and PR agency alinea for International Womens Day, it introduces an innovative approach to combat online sexism: using a cricket emoji as a gentle rebuke to sexist humor.

This campaign cleverly repurposes the cricket emoji to signal that sexist jokes are unwelcome, aiming to discourage the spread of misogynistic language across the internet. Initiated on social media, with significant presence on Instagram @cricketclapback and supported by TV spots, out-of-home, and digital banners, it’s designed to make the internet a safer space by addressing the root of gender-based violencenormalized sexist attitudes.

A web crawler identifies misogynistic content online, and the cricket emoji serves as a non-confrontational tool to challenge these behaviors. This thoughtful initiative underscores the vital role everyone, especially men, can play in fostering a more inclusive online environment, transforming how we respond to and prevent sexism in digital spaces.

Good News From Around The Web

Stop the Partys Miss Type tackles gendered workplace language

She Wanted Her Son with Autism to Explore Nature So She Created a Whimsical Fairy Forest Trail

Need a Moment of Zen? Watch a Sleepy Hippo Enjoying a Fish Spa Treatment

That wraps up this issue! We trust that our narratives and revelations have kindled both delight and inquisitiveness in you. Keep an eye out, for there’s plenty more on the horizon. In our next edition, we’ll dive into more touching stories and insightful guidance.

Eagerly anticipating our continued exploration together.

Trash panda salutes,

Key

Your friendly neighbourhood raccoon

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