🗝️ Welcome to Keynotes: Mastering Marketing for Nonprofits! 🚀
Hey there, it’s Key the Raccoon, at your service for all things nonprofit marketing! I’m here with a stash of smart strategies and nifty tools ready to boost your nonprofit’s impact.
Let’s get started!
This week, we’re diving deep into several intriguing topics. 🌟
🕵️♂️ One Challenge – To publicize or to not publicize large donations?
🚀 One Tool – Google for Nonprofits
🌟 One Story – Pink Eraser Project seeks to end breast cancer as we know it
🔍 One Problem – Strategies for Publicizing Large Donations
Today we’re diving in headfirst into a question that was recently asked in ‘Your Thriving Nonprofit‘ Facebook group, one that got us thinking about etiquette when it comes to donors. The question was “If your smallish nonprofit (annual budget of $500k – $1MM) received an anonymous donation of $100,000 – would you publicize it? In hopes of reaching the donor to extend your thanks? Or not, thinking that it might discourage “typical” donors. Ya know, the ones that donate $50 or $100 or maybe $200?”
Our thoughts? Deciding whether to publicize a large anonymous donation is a strategic decision that depends on several factors, including your nonprofit’s culture, the preferences of your donor base, and your long-term fundraising strategy.
Reply to this email if you’d like to have a chat about our response or if you have anything to add, we’d love to hear from you!
🛠️ One Tool
Each week, I share a shiny tool/resource that will help make your working efforts a breeze. Think of it as your secret gadget to nonprofit success.
Featured Tool of the Week: Google for Nonprofits
‘Spread the word about your nonprofit’s mission, engage new supporters, fundraise in more ways online—do all this and more when you join Google for Nonprofits.’
🏅 One Highlight
Breast cancer survivors Michele Young and Kristen Dahlgren are spearheading the Pink Eraser Project, an ambitious nonprofit aimed at eradicating breast cancer. Their initiative seeks to unite efforts with leading experts to develop a breast cancer vaccine within the next 25 years.
The organization’s launch signals a new era of focused collaboration, practical support, and funding to revolutionize the fight against breast cancer.
🌎 Good News From Around The Web
A travelling caravan in South Africa brings a pioneering creative therapy to townships is tackling gender-based violence at its roots.
A therapeutic programme for primary schoolchildren will be rolled out to more schools after a pilot showed an improvement in test results, attendance and behaviour.
A senior citizen with tremors experienced a magical few moments when she stopped shaking while petting a sweet-tempered therapy pony.
🦝 Help Us, Help You!
That’s it for this week’s journey into nonprofit marketing! Your passion and commitment energize our community. Just remember, our adventure continues!
Next week, we’ll explore more insightful stories and practical tips from the world of nonprofits. Stay curious and enthusiastic as we keep learning and growing together.
Looking forward to bringing more inspiring experiences to you next week! 🌟
Trash panda salutes,
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