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πŸ’΅ $100K Question: To Publicize or Not Publicize an Anonymous Donation – Keynotes #68

Issue #68 February 1st, 2024 Welcome to Keynotes: Mastering Marketing for Nonprofits! πŸš€ Hey there, it's Key the Raccoon, at your service for all things nonprofit marketing! I'm here with a stash of smart strategies and nifty tools ready to boost your nonprofit's impact. Let's get started! Summary This week, we're diving deep into several intriguing topics. 🌟 One Challenge - To publicize or to not publicize large donations?β€‹πŸš€ One Tool - Google for Nonprofitsβ€‹πŸŒŸ One Story - Pink Eraser Project...

Issue #68

February 1st, 2024

πŸ—οΈ Welcome to Keynotes: Mastering Marketing for Nonprofits! πŸš€

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Hey there, it’s Key the Raccoon, at your service for all things nonprofit marketing! I’m here with a stash of smart strategies and nifty tools ready to boost your nonprofit’s impact.

Let’s get started!

πŸ“¬ Summary

This week, we’re diving deep into several intriguing topics. 🌟

πŸ•΅οΈβ€β™‚οΈ One Challenge – To publicize or to not publicize large donations?
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πŸš€ One Tool – Google for Nonprofits
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🌟 One Story – Pink Eraser Project seeks to end breast cancer as we know it

πŸ” One Problem – Strategies for Publicizing Large Donations

Today we’re diving in headfirst into a question that was recently asked in ‘Your Thriving Nonprofit‘ Facebook group, one that got us thinking about etiquette when it comes to donors. The question was “If your smallish nonprofit (annual budget of $500k – $1MM) received an anonymous donation of $100,000 – would you publicize it? In hopes of reaching the donor to extend your thanks? Or not, thinking that it might discourage “typical” donors. Ya know, the ones that donate $50 or $100 or maybe $200?”

Our thoughts? Deciding whether to publicize a large anonymous donation is a strategic decision that depends on several factors, including your nonprofit’s culture, the preferences of your donor base, and your long-term fundraising strategy.

βœ…

Pros

  1. Encouraging Others: It can serve as a catalyst, encouraging other potential donors to contribute.
  2. Transparency: It demonstrates transparency in your operations and can increase credibility amongst supporters and the public.
  3. Recognition: Publicizing may reach the anonymous donor indirectly, allowing you to express gratitude publicly and possibly prompting them to come forward.

❌

Cons

  1. Donor Psychology: Some regular donors may feel their contributions are less significant in comparison and may be discouraged from giving.
  2. Setting Expectations: It might set high expectations for future donations, potentially affecting the regularity of smaller gifts.
  3. Privacy Concerns: The donor chose anonymity for a reason, and publicizing the donation could be against their wishes.

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Reply to this email if you’d like to have a chat about our response or if you have anything to add, we’d love to hear from you!

πŸ› οΈ One Tool

Each week, I share a shiny tool/resource that will help make your working efforts a breeze. Think of it as your secret gadget to nonprofit success.

Featured Tool of the Week: Google for Nonprofits

‘Spread the word about your nonprofit’s mission, engage new supporters, fundraise in more ways onlineβ€”do all this and more when you join Google for Nonprofits.’

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Google for Nonprofits offers transformative tools at no cost to help your organization amplify its impact. From the suite of Google Workspace products to Ad Grants for extending your message’s reach, the offerings are designed to elevate your nonprofit’s productivity and presence. Its user-friendly interface allows seamless collaboration, communication, and content creation. With Google for Nonprofits, you can harness the same powerful tools that for-profit companies use, tailored to the unique needs of the sector.

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This platform is essential for any nonprofit eager to embrace the digital world’s benefits and expand its influence.

πŸ… One Highlight

Breast cancer survivors Michele Young and Kristen Dahlgren are spearheading the Pink Eraser Project, an ambitious nonprofit aimed at eradicating breast cancer. Their initiative seeks to unite efforts with leading experts to develop a breast cancer vaccine within the next 25 years.

The organization’s launch signals a new era of focused collaboration, practical support, and funding to revolutionize the fight against breast cancer.

🌎 Good News From Around The Web

​A travelling caravan in South Africa brings a pioneering creative therapy to townships is tackling gender-based violence at its roots.​

​A therapeutic programme for primary schoolchildren will be rolled out to more schools after a pilot showed an improvement in test results, attendance and behaviour.​

​A senior citizen with tremors experienced a magical few moments when she stopped shaking while petting a sweet-tempered therapy pony.​

🦝 Help Us, Help You!

Fuel Key’s Next Quest!

Like what we do? Then give Key a high five (or a high $5!) to help support keeping this newsletter going. 🦝 If you’re… Read more

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That’s it for this week’s journey into nonprofit marketing! Your passion and commitment energize our community. Just remember, our adventure continues!

Next week, we’ll explore more insightful stories and practical tips from the world of nonprofits. Stay curious and enthusiastic as we keep learning and growing together.

Looking forward to bringing more inspiring experiences to you next week! 🌟

Trash panda salutes,

Key

Your friendly neighbourhood raccoon

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