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Nonprofits, Meet Your New BFF! ❀️ – Keynotes #72

Issue #72 February 29th, 2024 πŸ—οΈ Welcome to Keynotes: Mastering Marketing for Nonprofits! πŸš€ Hello Reader! Key the Raccoon at your service! Welcome back to our latest edition! This newsletter is packed with insights and strategies to enhance your nonprofit's outreach and operations. Join us as we delve into the dynamic world of TikTok for nonprofits, discover the efficiency of DropBox Sign, and celebrate the inspiring efforts of the Breakfast Club of Canada. Let's embark on this informative...

Issue #72

February 29th, 2024

πŸ—οΈ Welcome to Keynotes: Mastering Marketing for Nonprofits! πŸš€

Hello Reader! Key the Raccoon at your service!

Welcome back to our latest edition! This newsletter is packed with insights and strategies to enhance your nonprofit’s outreach and operations. Join us as we delve into the dynamic world of TikTok for nonprofits, discover the efficiency of DropBox Sign, and celebrate the inspiring efforts of the Breakfast Club of Canada. Let’s embark on this informative journey together, ensuring every step we take leaves a lasting impact.

πŸ“¬ Summary

This week, we’re diving deep into these topics. 🌟

πŸ•΅οΈβ€β™‚οΈ One Challenge – Has your audience caught the TikTok bug?
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πŸš€ One Tool – Streamline with DropBox Sign: Make Document Handling a Breeze
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🌟 One Story – Celebrating “We Believe in Breakfast” with the Breakfast Club of Canada

πŸ” One Problem – Should your nonprofit start a TikTok?

First things first, who’s your audience? Before diving into the TikTok world, let’s chat about who’s tuning in! If your audience hasn’t caught the TikTok bug, maybe it’s not the time to jump on the bandwagon. But, hey, if your crowd is scrolling through TikTok, or if you’re itching to get your nonprofit noticed by the cool, younger crowd (hello, future donors!), then it might just be TikTok time!

βœ…

Pros

  1. Reach a Younger Audience: Starting a TikTok can help your nonprofit connect with a younger audience, which is crucial for building long-term relationships and future donor bases.
  2. Creative Storytelling: TikTok can be an effective way to share your nonprofit’s impact, stories, and values in a way that resonates with viewers and encourages them to take action.
  3. Community Engagement and Support: TikTok fosters a unique sense of community and interactivity not always present on other platforms.

🚩

Cons

  1. Resource Intensive: Creating consistent, engaging TikTok content can be time-consuming and can divert resources from other important projects.
  2. Brand Image Risks: If not executed properly, TikTok content can misalign with your nonprofit’s image or message, potentially harming your reputation.
  3. Uncertain ROI: The return on investment (ROI) can be hard to measure with TikTok, especially in terms of tangible outcomes like donations or volunteer sign-ups.

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Reply to this email if you’d like any more guidance or if you have anything to add, we’d love to hear from you!

πŸ› οΈ One Tool

Each week, I share a shiny tool/resource that will help make your working efforts a breeze. Think of it as your secret gadget to nonprofit success.

Featured Tool of the Week: DropBox Sign

‘Sign paperwork without all the paperwork’

We all know Dropbox, but let’s talk about its lesser-known hero, DropBox Sign. Team Key understands the hassle of unorganized signatures all too well, and we’re here to share a golden tip: start using DropBox Sign before you’re in a bind. This nifty tool streamlines the eSignature process, making it a breeze to manage legally binding signatures online. Perfect for nonprofits juggling numerous documents, DropBox Sign caters to allβ€”from volunteer forms to partnership agreements.

While the free plan offers a taste, diving into a paid plan unlocks its full potential. Don’t just take our word for it; leverage their 30-day trial to see how it transforms your administrative workflow.

πŸ… One Highlight

Team Key is inspired by the Breakfast Club of Canada’s heartfelt campaign, “We Believe in Breakfast,” aiming to expand its impactful mission beyond Quebec. This new initiative brings to light the voices of the children it serves, transforming their breakfast preferences into a powerful anthem.

The campaign aims to raise awareness and underscore the importance of starting every child’s day right. As the club works to extend its reach, the poignant message “A better start for every child” now accompanies its logo, reminding us that every child deserves a nutritious start to their day.

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🌎 Good News From Around The Web

​Hug Therapy Helps Premature Babies Develop as Volunteers Sit in for Parents Who Can’t Be There​

​TANK partnered with Black Community Network DESTA to make Spotify playlists for Black History Month and to continue emphasizing Black voices beyond February.​

​21 Black Rhinos Successfully Moved to New Kenya Home With Space to Breed–Hailing Return of Species After 50 yrs​

As we wrap up this edition, I hope you’ve found a hidden gem or two that sparks excitement and inspiration for your nonprofit journey. But don’t pack away your explorer’s hat just yetβ€”next week is brimming with more heartwarming stories and invaluable tips waiting to be uncovered. Stay tuned for another round of adventures in nonprofit marketing.

See you in the next chapter! πŸš€

Trash panda salutes,

Key

Your friendly neighbourhood raccoon

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